The most valuable design work today starts with interpretation.
yes, The Brief needs to die as it is the very proof / symbol of a handoff between ‘strategy’ and ‘design’ (in and of themselves imperfect snd often inaccurate terms / camps
A good point and another reason the brief is a bad fit for today (and maybe always was). Thanks Q!
yes, The Brief needs to die as it is the very proof / symbol of a handoff between ‘strategy’ and ‘design’ (in and of themselves imperfect snd often inaccurate terms / camps
A good point and another reason the brief is a bad fit for today (and maybe always was). Thanks Q!